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Youth In Sport

Research from the University of Portsmouth (2016) surveyed over 2,000 UK girls aged 11 - 18 and found something powerful: Breast-releated concerns are quietly pushing girls out of sport.

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At Kimtimates, we know fit matters, for bras and for life. Here's what we think everyone working to keep girls and youth in sport should know. 

The Facts

What This Tells Us

  • Puberty is a critical dropout point for girls, especially around age 13–14
     

  • Girls are opting out of gym class, especially if they have larger breasts
     

  • Sports bras are underused, not because they don’t help, but because no one’s shown them how

What Girls Need

  • Education, not just equipment
    (Most breast-related barriers can be addressed through knowledge.)
     

  • Supportive gear, and we mean bras that actually fit
     

  • Privacy to change without shame
     

  • Permission to talk about their bodies and how they feel

What We Can Do

  • Normalize conversations about breasts and movement
     

  • Make sports bra fitting part of coaching culture
     

  • Advocate for private changing spaces in schools
     

  • Offer workshops, mentorship, or access to professional bra fitters
     

  • Remind girls: There’s nothing wrong with your body, but your bra might need a fix

From the
fitting room
to the field

At Kimtimates, we fit bras by eye, and we listen. Our mission is to help women and girls feel strong, supported, and comfortable being themselves.

Whether it’s for school, sport, or everyday life.


Have a good fit.

Youth 19 & Under

Get 10% Off Sports Bras*

*Valid in-store only. Not applicable with any other offer or promotion. Proof of age may be required. Offer subject to change without notice.

Kimtimates logo in white, sans serif font
5212 48 Street
Suite 2, A101
Red Deer, Alberta, Canada
403-967-0924

Hours of Operation
Monday: Closed
Tuesday: By Appointment

Wednesday:  11am - 5pm

Thursday: 11am - 5pm

Friday: 11am - 5pm

Saturday: 10am - 4pm 

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Kimtimates respectfully acknowledges that our business in Red Deer, Alberta, is situated on Treaty 7 land in southwestern Alberta, near the boundary of Treaty 6 land, which encompasses the central Alberta region.
 

Since time immemorial, the Blackfoot, Tsuu T'ina, Stoney Nakoda, Cree, Saulteaux Nations, and Métis peoples have stewarded these prosperous prairie lands. As the initial caretakers of the land, water, and ice, we honor and respect the enduring presence of Indigenous communities, their culture, and contributions. As settlers on this land, we are committed to continuous learning, respect, and building meaningful partnerships with the Indigenous peoples of this land.

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