
Youth In Sport
Research from the University of Portsmouth (2016) surveyed over 2,000 UK girls aged 11 - 18 and found something powerful: Breast-releated concerns are quietly pushing girls out of sport.
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At Kimtimates, we know fit matters, for bras and for life. Here's what we think everyone working to keep girls and youth in sport should know.
The Facts
What This Tells Us
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Puberty is a critical dropout point for girls, especially around age 13–14
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Girls are opting out of gym class, especially if they have larger breasts
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Sports bras are underused, not because they don’t help, but because no one’s shown them how
What Girls Need
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Education, not just equipment
(Most breast-related barriers can be addressed through knowledge.)
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Supportive gear, and we mean bras that actually fit
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Privacy to change without shame
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Permission to talk about their bodies and how they feel
What We Can Do
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Normalize conversations about breasts and movement
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Make sports bra fitting part of coaching culture
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Advocate for private changing spaces in schools
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Offer workshops, mentorship, or access to professional bra fitters
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Remind girls: There’s nothing wrong with your body, but your bra might need a fix
From the
fitting room
to the field
At Kimtimates, we fit bras by eye, and we listen. Our mission is to help women and girls feel strong, supported, and comfortable being themselves.
Whether it’s for school, sport, or everyday life.
Have a good fit.